About Katy Teson

Katy Teson is a content strategist and writer at Wired Impact, which offers a website platform exclusively for nonprofits. In her role, she helps organizations get the most out of their marketing and web presence, from organizing and creating content to developing strategic plans and digging into data. Prior to joining Wired Impact, Katy spent a decade working in nonprofit programs, communications and fundraising.

Rethinking Awareness Campaigns to Magnify Your Nonprofit’s Reach

Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it [...]

By |2019-04-18T09:09:21-04:00April 18th, 2019|Donor Communications, Donor Retention, Nonprofit Marketing|