The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Steven Shattuck
Tell us about the fundraiser and/or organization you are nominating:
Seth J. Katzen, Chief Executive Officer, Jewish Federation of Delaware.
In his 24-year career, Seth has racked up over 130 creative and marketing awards. Over the last four years, he’s helped grow the JFoD endowment from $16 million to $22.8 million. And none of it’s by accident.
Tell us about the piece you are nominating:
On Thursday, October 23, 2014, this organization held their inaugural Men’s Nite Out “Scotch & Steak:”
Not only is the event unique, but they also made an investment in design. The quality of the front of this postcard is on par with any ad you would see in a national magazine:
Why do you think they are deserving of a Bloomie?
As a donor, volunteer and spouse of a fundraiser, I’ve been invited to an attended a lot of fundraising events. Most of them are very good: well organized, effective at raising money and enjoyable for the guest.
However, most are generic galas/dinners, walks or golf outings. JFoD broke the mold and took a chance on a unique event format that definitely caters to one of their target audiences.
Seth shared with me the results of this event:
- 42 attendees (includes 7 upgrades and 3 new/first-time donors)
- Attendee’s collective support of the Annual Campaign exceeds $200,000
- $1,000 received in corporate sponsorships
- Post-event survey confirmed 90% would attend another men’s event
Not too shabby at all. Nice job, Seth!
Know someone deserving of a Bloomie? You can nominate someone here >>