The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.

Nominated by: Simone Joyaux, ACFRE

Tell us about the fundraiser and/or organization you are nominating:

Tad Ames, President and CEO, Berkshire Natural Resources Council (BNRC).

BNRC is a small organization – annual operating budget of less than $1 million – focused on land preservation in Berkshire County, Massachusetts. The only land preservation organization that is totally focused on Berkshire County. Stewarding thousands of acres of preserved land in perpetuity.

No fundraising staff. 1.5 FTEs to handle all administrative work including fundraising admin work, e.g., database etc. No development director. Tad is the DOD, the communications person, the fundraising strategist, the solicitor, etc.

Tad is a great writer. Has fine-tuned his own expertise through working with Tom Ahern. And Tom Ahern gives Tad great kudos for donor-centered communications.

Tell us about the piece you are nominating:

Hmm… A single piece, eh? Hmm… I was doing this more as overall donor communications including direct mail and newsletters.

But then I found a really cool letter he did. NOT solicitation…cultivation direct mail. NOT asking…updating personally. (And, asking for updates for his donor database.)


You can view the full letter here >>

Why do you think they are deserving of a Bloomie?

Tad deserves the award for:

  • Choosing to lead change in his organization. Fighting the status quo and enabling staff and board colleagues to move forward in fundraising.
  • BNRC (staff and board) deserve the award for agreeing to change (and change is hard) and working on doing it.
  • Embracing the concept of relationship building with donors. That the organization can send a letter to just say hi and thanks and… And his amusing approach to cleaning up the database.
  • Friendly. You, the donor, part of the BNRC family.
  • Desperately need to fix the desperately awful database. How to do it? How about a thank-you letter? How about humor?
  • The donor is part of the team. The donor is the hero. (New concept for the organization. Readily embraced and then Tad applied his great writing skills.)


Know someone deserving of a Bloomie? You can nominate someone here >>

Kristen Salmon

Kristen Salmon

Product Manager at Bloomerang
Kristen Salmon is a Product Manager at Bloomerang. Kristen holds a Master of Public Affairs degree with concentrations in Nonprofit Management and Policy Analysis from Indiana University Bloomington and a Bachelor’s degree in Sociology from Oklahoma State University. She also worked for two years as a Research Assistant in grad school on the multi-year Indiana Nonprofits: Scope and Community Dimensions project.