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Should You Add An Emoji To Your Nonprofit's Email Subject Line?

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A reader writes: “Bloomerang, please add emoji support throughout the platform–but especially for email subject lines!”

Bloomerang responds: Our readers mean the world to us, thanks for letting us know your needs for content. We aim to please! Here’s our blog about emojis in reply.

Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email.

Here are some factors to consider:

  • Audience: Consider your audience’s preferences and expectations. Emojis may be more acceptable in casual or informal communications but may not be suitable for formal or professional emails. If your audience is accustomed to emojis in communication and would likely respond positively, then using one may be effective.
  • Relevance: Ensure that the emoji you choose is relevant to the content of your email and the message you’re trying to convey. An emoji can help emphasize or clarify the subject line, but it should not be confusing or misleading.
  • Nonprofit brands: Emojis may align with the tone and branding of your organization or the type of nonprofit you are. Some nonprofits use emojis to convey playfulness or friendliness, while others prefer a more formal tone. Consider your nonprofit brand’s image and how emojis fit into it.
  • Clarity: Emojis should enhance, not hinder, the clarity of your subject line. Avoid using too many emojis or using overly complex ones that may confuse the reader.
  • A/B testing: If you’re unsure whether emojis will be effective for your specific audience, you can conduct A/B testing. Send two versions of the same email—one with an emoji in the subject line and one without—and track the response rates to see which performs better.
  • Mobile compatibility: Emojis are widely supported in email services, but it’s still a good idea to test how they appear on different devices and email platforms to ensure they don’t break formatting or appear differently than intended.
  • Cultural sensitivity: Be mindful of cultural differences and interpretations of emojis. Emojis can have different meanings in various cultures, so ensure your choice is universally understood in the way you intend.

Adding an emoji to your email subject line can be effective for capturing attention, conveying emotion, or adding a touch of personality to your message. However, it should be used judiciously, considering the context and preferences of your audience, to ensure it enhances rather than detracts from the overall impact of your email.

We welcome hearing from you on adding an emoji to your nonprofit’s email subject line. Leave a comment below. 

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  • Kristen Hay

    Hi Eric - I'm excited to share that we have new email functionality/updates that will be launching soon.
  • Eric Steckel

    So I'm curious: Has Bloomerang created functionality to include emojis in email subject lines and within emails? Have you created functionality to insert merge variables (first name!) in subject lines? It is long overdue. This blog presumes we have the option to A/B Test but I don't think we can if we use Bloomerang ... unless I'm missing something.
  • Telkom Jakarta

    are there specific considerations or best practices when selecting and using emojis to enhance email marketing campaigns for nonprofits?
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