A few months ago I participated in a local blood drive through the American Red Cross. I honestly haven’t done this very often, so I was excited to participate.
My time giving blood was pretty standard, but the way the Red Crossfollowed up with me has left a lasting (positive!) impression.
First, they sent me a thank you email a few days after the drive with an email subject of “You Made a Difference!” It was short and to the point, but communicated very well that they appreciated my time and effort to donate.
Secondly, they followed up with an even morepowerful email about a week later:
Wait … they know exactly where my pint of blood was going? How cool is that?
A real person at a real hospital here in Indiana was given my blood.