What does the NFL and fundraising have in common? Nothing? Not so fast!
The NFL season kicked off last week and the excitement across the country is off the chart! Stadiums, sports bars, and living rooms are packed on Sundays with screaming and cheering fans for their favorite team!
Fan – an abbreviation for ‘fanatic’ – meaning: “filled with or expressing excessive zeal.” Being in Indianapolis, we have many fans who love our COLTS! Myself included!
Passion for your NFL team will lead to action! Action in spending time at or watching games! Action to spending hard earned dollars on gear and souvenirs! Action that is fueled by passion!
So, what does the NFL and fundraising have in common? A nonprofit organization that can truly tap into the passion that current or future supporters have toward their mission will see incredible results in their fundraising efforts! Imagine turning passion for your mission into the kinds of fanatic behavior a NFL fan has for the team!
But, what about you?! Do you have the passion for your mission that you have for your NFL team? Do you have the passion that you want and expect from your donors?
Pamela Barden wrote an excellent piece back in March titled Passion: The Game Changing Ingredient. It can act as a mirror to reflect your current effort and maybe challenge you to start getting a bit more fanatical!
I have the privilege of working with hundreds of nonprofits. It is wonderful to work with many that have a true love of what they do, what their organization does, and are really searching for tools that will help them better engage with constituents! Whenever I talk with Ron over at Texas Humane Heroes, the passion is obviously in the air!
So, the excitement grows with the start of the NFL season, may the excitement in you grow again to fuel the passion you have to see your organization see your fundraising take off in the rest of 2013!