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ACADEMY

List Segmentation

Providing targeted communications to different donor groups is one of the cornerstone strategies in individual giving.

Learning objectives:

  • Strategy for list segmentation
  • Building a communication plan
  • Create foundational segments (non-donors, lapsed donors, new donors, everyone else)
Diana Otero
Diana Otero is a Product Marketing Manager at Bloomerang. She served on the board of the Nantahala Hiking Club, one of the 31 trail maintaining clubs of the Appalachian Trail Conservancy, a nonprofit organization driven and powered by volunteers.

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