Promoting your organization’s events is time-consuming and expensive work. Whether you have a comprehensive team or are a department of one, it’s hard to get beyond your audience and reach new people.
If your entire communication plan around your event exists to get “butts in seats,” you are on the event marketing roller coaster. It can be exhausting -and it’s easy to think your audience is just as tired of hearing from you. But a content plan that factors in engagement can be a game changer in event marketing.
Getting beyond your circle without burning your budget on advertising takes a different kind of planning. Join guest presenter Beth Brodovsky, President of Iris Creative, to learn how to create the right plan, tools, and distribution system to expand your marketing reach.   Learning Objectives:
• What to do leading up to your event to avoid burning out your list
• How to identify ambassadors who will be interested in promoting for you
• What types of activities and tools grow participation
Speaker Beth Brodovsky
As the president of Iris Creative Group Inc., Beth Brodovsky works with nonprofit leaders to focus their audience and move them to action. For 25 years, Beth and her team have developed nonprofit branding, marketing, and fundraising communication. She runs Nonprofit Toolkit, training programs to grow in-house marketing skills on staff, hosted the 200-episode Driving Participation Podcast, and speaks on nonprofit marketing nationally.
Host Ann Fellman
As the CMO for Bloomerang, Ann is responsible for the company's marketing and thought leadership programs to strengthen relationships with the nonprofit community. Ann brings more than 24 years of technology marketing experience, including time at the Minnesota High Tech Association. Prior to Bloomerang, Ann was an independent marketing consultant for B2B SaaS businesses, served as Senior Vice President of Marketing at Code42, and was named one of the “Top Women Leaders in SaaS of 2018.”