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WEBINAR

Unlocking the Full Potential of Event Branding

Events are pivotal in shaping an organization’s brand identity. From signature conferences to workshop series and fundraisers, every event requires a strategic approach to visual communication. However, striking the right balance between cohesion and distinctiveness across your event portfolio and the parent brand can present significant challenges.

We’ll explore the options for crafting compelling event brands and discover how to make decisions that align with your organization’s goals.

Learning Objectives:

• What to consider when developing a brand hierarchy
• How to create a branded look beyond the logo (or without one)
• The advantages and drawbacks of various design choices

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Beth's Profile Picture'
Speaker Beth Brodovsky
As the president of Iris Creative Group Inc., Beth Brodovsky works with nonprofit leaders to focus their audience and move them to action. For 25 years, Beth and her team have developed nonprofit branding, marketing, and fundraising communication. She runs Nonprofit Toolkit, training programs to grow in-house marketing skills on staff, hosted the 200-episode Driving Participation Podcast, and speaks on nonprofit marketing nationally.
Kate's Profile Picture'
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.