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WEBINAR

Understanding Why People Give

people sitting at table

 
This session is devoted to unraveling one of the greatest uncertainties in nonprofit fundraising—understanding what drives a donor to give. As a fundraiser (and as a donor yourself), you know it’s impossible to apply blanket statements as to why people give.
 
What we can do is better understand the decision-making process donors undergo. If you can effectively communicate with your donors, you can connect with them, no matter their reasons for giving.
 
Learning Objectives:
 
• Explore two major forces that drive donors to give.

• Become familiar with the warm glow of giving and how it affects your job.

• Learn the five steps in the donor decision-making process and which stages you can influence most.

• Appreciate the role that psychology plays in how donors make decisions.

• Study the communication process and how it relates to your prospects.

• Recognize barriers to effective communication.

• Understand the importance of body language.