Have you ever wished for a magic formula…the one strategy that will turn anyone you meet into loyal, long-term donors? A magic formula so powerful, you will never have to worry about marketing or fundraising again? I WISH I DID TOO! Unfortunately, there’s no magic formula but we often act as if there is. We think if we say just the right thing, have the fancy brochure or pitch it the perfect way, then we can convert someone. One more email, appeal letter or cup of coffee. When we try to convince people to care, we don’t take into consideration the donor’s passion or experiences.
This approach makes fundraising time-consuming, unproductive and downright disheartening. You can’t make people care. Because why someone cares is not about your words or deeds but their experiences. Each of us has a Philanthropic Heart rooted in the same things all our beliefs are: our childhood experiences. We each own our own. You cannot change a philanthropic heart, only connect to it.
Speaker Maryanne Dersch
Can you imagine donors flocking to your nonprofit instead of you scrambling to find them? Can you imagine ending the stress of constantly finding new donors while keeping the ones you have? Courageous Communication specializes in helping nonprofit organizations easily increase their influence to connect with new donors so they can raise more money without feeling rejected or pushy. Maryanne Dersch, founder, spent thirty years working in the sector helping organizations communicate more effectively. From those experiences she authored, Courageous Communication: Why codependence is making your nonprofit brand boring and what to do about it. She hosts The Influential Nonprofit podcast and the annual Donor Attraction Forum virtual event. She's known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.