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Securing a matching gift NOW in preparation for your year-end giving campaign could be the multiplier you’ve been dreaming of! Join this session to learn the most likely sources of match gifts, how to secure them, announce them, and how to leverage them for maximum impact.
Learning Objectives:
- The psychology of matching gifts.
- The most likely sources of matching gifts.
- How to secure match gifts, including an asking template.
- How to announce them for maximum impact.
View this session’s slides here.
Speaker Tammy Zonker
Tammy Zonker is Founder & President of Fundraising Transformed, a fundraising training and consulting company. She's also the host of The Intentional Fundraiser podcast. Tammy is a masterful storyteller, major gifts strategist, fundraising expert, and international keynote speaker. She's also a certified AFP MasterTrainer. Her passion for donor development and mission impact is contagious, inspiring, and transformational. She pours all this expertise and passion into her training and speaking to equip and empower others to skyrocket their fundraising results. She has led, coached, and trained thousands of nonprofit social service and youth development organizations, private schools, colleges and universities, land preservation, and healthcare organizations to collectively raise more than half-billion dollars, including a single gift of $27.1M.
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.