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WEBINAR

The Best & Worst of Nonprofit Newsletters

You’ve probably experienced reading emails of all kinds — ones that make you smile, ones that you save to read later, and even ones that stop you in your tracks. As a nonprofit professional, you know the impact a powerful email can have on a reader. Yet, on the flip side, you have also read those emails that make you cringe — ones that are designed poorly and hard to read.

During this session, we’ll walk through the best – and worst – of nonprofit email newsletters. By the end of this session, you’ll walk away with common mistakes to avoid and a clear path where you want to take your organization’s email marketing. With these easy tips, you’ll be able to draw your audience into your cause as a lifelong supporter.

Learning Objectives:

• Avoid some of the most common email marketing mistakes that nonprofits make.
• Decide on a newsletter style (language and design) that works best for your organization.
• Learn how to write emails that stand out from the rest and improve the overall impact of your email marketing, with higher open rates, click rates, and conversions.

View the session slides here!

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Patty's Profile Picture'
Speaker Patty Breech
Patty Breech is the founder and CEO of The Purpose Collective, a digital marketing consulting firm that helps nonprofit organizations elevate their cause. Her experience includes five years working for the BlinkNowFoundation in Nepal, an organization changing the world by empowering Nepal's youth. During that time, she grew the organization's social media following by 2,600% and tripled the size of the supporter database. A self-proclaimed data geek, Patty is forever crunching numbers and studying spreadsheets. She loves putting systems into place to help teams work more efficiently. A graduate of Yale University, Patty lives in Boulder, Colorado.
Dani's Profile Picture'
Host Dani Cluff
Dani Cluff is the Channel Marketing Coordinator at Bloomerang. Her passions include reading, hiking, and spending time with the people she loves. Dani supports organizations focused on cancer research, animal welfare, and mental health. Outside of the office, Dani enjoys spending time with her family and exploring new places in her city.