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WEBINAR

Surprising and Delighting Donors: Mastering Year-End Stewardship Strategies

 
As the year comes to a close, nonprofits are inundating donors with fundraising appeals. But what if you could stand out from the crowd and deepen donor relationships instead? In this webinar, learn how to surprise and delight your donors with strategic stewardship practices. Discover the powerful impact of personalized messages, face-to-face interactions, and thoughtful gestures on donor retention and giving.

Gain insights into the value of stewardship, backed by compelling statistics and case studies. Whether you’re stewarding individual donors, board members, or planned giving donors, this workshop equips you with practical strategies to ensure your end-of-year fundraising efforts yield tremendous dividends. Join us to transform your approach to year-end fundraising and cultivate lasting donor relationships.

Learning Objectives:

  • Understand the importance of stewardship in donor retention and year-end fundraising success.
  • Learn effective strategies for surprising and delighting donors to enhance their engagement and support.
  • Explore the impact of personalized messages, face-to-face interactions, and thoughtful gestures on donor relationships.
  • Identify key donor segments and tailor stewardship efforts accordingly, including individual donors, board members, and planned giving donors.
  • Develop practical skills to implement personalized stewardship practices within your organization’s year-end fundraising strategy.
  • Cultivate a donor-centered approach to year-end fundraising, prioritizing long-term donor relationships over transactional giving.

View this session’s slides here.

Sabrina's Profile Picture'
Speaker Sabrina Walker Hernandez
Sabrina is a certified consultant, coach, facilitator, & bestselling author that helps nonprofits and small businesses build relationships that increase revenue. She has over 25 years of experience in nonprofit management, fundraising, and leadership. Among Sabrina’s successes is that she increased operation revenue from $750K to $2.5M and completed a $12M comprehensive capital campaign in the 3rd poorest county in the United States. She has facilitated numerous workshops with hundreds of nonprofit and business professionals. Sabrina is certified in Nonprofit Management by Harvard Business School. She is an active community leader and volunteer in Edinburg, Texas where she is based.
Kate's Profile Picture'
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.