The effectiveness of your fundraising strategies and the optimization of your CRM relies on the health and cleanliness of your data. However, many organizations face data obstacles that impact reporting, reconciliation, proper cultivation, and stewardship of their donors.
 
From managing duplicates to outdated contact information, keeping your data clean is imperative. In this session, hear from our partner and data expert Abby Carlson from Orr Group on best practices to ensure your team successfully monitors and sustains your CRM’s data health.
 
Topics Covered:
 
• Database clean-up and best practices
• Data health
• Duplicate management
• NCOA
• Data standardization
 
Walk Away With:
 
• Links to articles on data management best practices
• Ideas for how to address database issues that are impacting fundraising efforts