Social fundraising has evolved from people walking around neighborhoods with coin cans to sending emails via nonprofit-licensed fundraising platforms, to people asking their friends for money on social media, to content creators livestream fundraising to build audiences. And it’s going to keep changing.
In this webinar, we’ll pull parts of our book by the same name to examine the “why” behind the success of social fundraising. We’ll examine some of the underlying forces at work so you can build any social fundraising effort you want on any platform, using any activity or no activity.
You’ll learn what people really want when they support your mission. What motivates them may come as a surprise. Spoiler alert: it turns out that when you focus more on your supporters and less on your mission, you raise more money.   Learning Objectives:
• Establish donor retention as an essential component of healthy philanthropy, fundraising efficacy, and missional sustainability
• Establish donor retention as a function of cultivation and invitation stages of the donor cycle
• Impart campaign-specific donor communications, engagement, and experience strategies which will ensure donor loyalty
Speaker Katrina VanHuss & Otis Fulton
Katrina VanHuss is the Chair and Founder of Turnkey, a U.S.-based nonprofit strategy firm. Katrina has instilled a passion in volunteer fundraisers since 1989 when she founded the company. Turnkey has served clients, including most of the top thirty U.S. peer-to-peer campaigns - Susan G. Komen, the Cystic Fibrosis Foundation, the ALS Association, the Leukemia & Lymphoma Society, and international organizations like UNICEF and UNHCR.
Otis Fulton is a social psychologist who joined Turnkey in 2013 as its consumer behavior expert. He works with clients to apply psychological principles to fundraising. He is a much sought-after copywriter for nonprofit messaging. Otis has written campaigns for St. Jude's Children's Research Hospital, The March of Dimes, the USO, and dozens of other organizations.
As a married couple, Katrina and Otis rarely stop talking about fundraising, volunteerism, and human decision-making - much to the chagrin of most dinner companions.
Host Josh Meyer
Josh Meyer brings more than 20 years of fundraising, volunteer management, and marketing experience to his current role as the VP, Demand Generation for Bloomerang. Currently, as a member of the Bloomerang marketing team, Josh manages all organization’s growth marketing efforts. Through his previous roles at the Human Rights Campaign and OneCause, he has a passion for helping to create positive change and helping nonprofits engage new donors and achieve their fundraising goals.