As we approach campaign season, narrowing our focus to getting the gift can be easy. Equally as important? Keeping the donor.
Reflected in a sector-wide retention rate that hovers between 40% – 45% for nonprofits in the U.S., donor retention is often an afterthought of fundraising season. But any conscious philanthropist knows that retention begins with cultivation. This means your opportunity to leverage loyalty beyond a December fundraiser starts today.
In this webinar on Retention Readiness with donor engagement consultant Madeleine St. John, learn how to raise capital and build community simultaneously by embedding stewardship strategy into year-end campaign planning and priming.
• Establish donor retention as an essential component of healthy philanthropy, fundraising efficacy, and missional sustainability
• Establish donor retention as a function of cultivation and invitation stages of the donor cycle
• Impart campaign-specific donor communications, engagement, and experience strategies which will ensure donor loyalty
Madeleine St. John is a donor engagement consultant pioneering #healthyphilanthropy through innovative approaches to cultivation and communication, which encourages giving relationships that are transformational instead of transactional.
Since launching her career with the international humanitarian organization, World Vision, Madeleine has gone on to grow development programs for nonprofits working across mental health, arts education, leadership development, integrative medicine, distributive justice, transitional justice, women's rights, and more.
Madeleine's affinity for philanthropy extends beyond her consultancy. You may find her facilitating Expressive Arts Therapy for marginalized communities when she is not assembling a strategy or campaign copywriting. A digital nomad, Madeleine volunteers in several corners of the globe, taking St. John Consulting with her wherever she goes.
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.