Did you know that for years – 13 years to be exact – I hated fundraising? It’s true and it’s a crazy story about what led me from burnout, overwhelm, and being a scattered sandy fundraiser to ultimately loving fundraising and moving my organization from 1 million to 3.8 in 18 months. I will share the story and the strategies that helped me breakthrough. Because if I could do it, so can you.
In this webinar, I will show you how to launch 2023 strong. These strategies are the secret to raising more from the right funders, from major gifts and corporate sponsorships to crowdfunding WITHOUT all those cringey fundraising strategies that we all hate.   Learning Objectives:
• Understand how our emotions with fundraising relate to our thoughts and beliefs about money, value, self-worth, etc., and its huge impact on our experience as fundraisers every day.
• Learn how to prioritize your fundraising opportunities so that you are spending your time on the activities that have the highest ROI (and learn that you should be saying no to)
• Learn my signature asset-mapping framework shows you how to prospect and engage funders differently, through a win-win lens that has you speaking their language!
• Learn how to find your authentic voice and exchange perfectionism for showing your human side. Authenticity is the superpower of great fundraisers.
Speaker Mallory Erickson
Mallory Erickson is an executive coach, fundraising consultant, and host of the podcast What the Fundraising, aimed at supporting nonprofit leaders to fundamentally change the way they lead and fundraise. Through her signature framework, the Power Partners Formula™, Mallory provides unique tools to help nonprofits fundraise more from foundations, corporate partners, and individuals. She has trained over 40,000 fundraisers using her unique win-win framework, which combines best practices from executive coaching, science-backed behavior design, and fundraising strategy. If you want to feel differently about fundraising as well as clear and excited about your next steps, Mallory's work is for you.
Host Ann Fellman
As the CMO for Bloomerang, Ann is responsible for the company's marketing and thought leadership programs to strengthen relationships with the nonprofit community. Ann brings more than 24 years of technology marketing experience, including time at the Minnesota High Tech Association. Prior to Bloomerang, Ann was an independent marketing consultant for B2B SaaS businesses, served as Senior Vice President of Marketing at Code42, and was named one of the “Top Women Leaders in SaaS of 2018.”