During this presentation, we will reveal best practices for planned giving programs that any nonprofit can implement immediately. No need for dedicated staff or a long list of prospects to grow your program. The best practices will cover areas of marketing, donor solicitations, boards, and operations.
Attendees will learn practical steps to take to optimize their planned giving programs to reduce inefficiencies and increase the internal and external visibility of their program.
Speaker Lori Kranczer
Lori is the CEO of Link Elevating Philanthropy, where she speaks, empowers and advises passionate changemakers on how to build a legacy and create impact. She works with nonprofits, individuals, and businesses to match values with social good opportunities and crafts strategic philanthropic plans, to better our world and business. An attorney by trade, and with 20 years of advising experience, she brings deep knowledge of both the business and philanthropy worlds. She regularly teaches and speaks for groups such as NYU, women's ERGs, foundations and companies that know their impact matters. Curious to learn more about her passion and practice? She hosts the Positive Impact Philanthropy podcast where she inspires listeners to take action through the stories of women philanthropists.
Host Mary Crogan
Mary has spent more than 20 years in the technology space and has served the needs of nonprofit organizations throughout her career, most notably at Constant Contact and now as the Vice President of Product Marketing at Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits. When not working, Mary tends to her flower garden, travels, and enjoys adventures with her dog and family.