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Donor acquisition is crucial for the future growth and longevity of nonprofits. If you are unable to replace your lost donors with new ones, it won’t be long before you’re left with no supporters.
 
In this session, we’ll break down this seemingly daunting undertaking to help you manage your data, communications, fundraising, and other tasks to improve your donor acquisition.
 
Topics covered:
- The donor lifecycle
- The role and importance of donor acquisition in the donor lifecycle
- Building a strategy for donor acquisition
- Implementing technology in your strategy
 
Walk Away With:
- The Donor-Centered Content Marketing Worksheet and Checklist guide
- Using your data within your CRM for donor acquisition
- Consider ways to segment and communicate appropriately with potential donors
- Learn about how online tools can help bring in new donors
 
Additional Resources
Get Started
Solutions to help you raise, retain, & grow more
Speaker Margie Worrell
Margie Worrell is the Curriculum Manager at Bloomerang. She serves on the board of the Peace Learning Center in Indianapolis, and has worked extensively with nonprofits as both a staff member and a lead volunteer. Her passions include education, theatre, her two grown children and her two small dogs.