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WEBINAR
Mirror, Mirror: Applying Lessons From the For-Profit World To Create Better Donor Experience
Join Lynne Wester as we take an in-depth look at all things DX-the elevated donor experience! Join us as we show you the fairest of them all and give you a glimpse into the for-profit world where customer intel and preferences drive corporate decisions. We’ll explore how to apply these lessons to the nonprofit space to create amazing donor-centric experiences that ultimately impact your fundraising bottom line.
This webinar will be recorded for future viewing. If you can’t make it, go ahead and register anyway. You’ll receive the recording a little later.
Learning Objectives:
- Learn the basic principles of the DX model.
- Identify 3-5 for-profit practices to adapt to the nonprofit realm.
- Explore what constitutes elevated donor communications and engagement.
View this session’s slides on this page.
Speaker Lynne Wester
Lynne strongly believes that donor relations are the key to unlocking fundraising success & organizations must be as dedicated to the donor
experience as they are to the ask itself. Known for positively disrupting the status quo, Lynne helps organizations when they need it the most-when crisis or opportunities arise. Lynne and her teammates at The DRG Group partner with nonprofits on various initiatives, from developing sound strategy and vision to utilizing technology and creating meaningful donor engagement -all designed to positively impact the fundraising bottom line.
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.