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WEBINAR

Measuring Your Marketing Effectiveness: How Mature is Your Marketing?


 
Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing? Ultimately, marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow.
 
In this presentation, we’ll break down how to measure your marketing maturity, and thereby, your effectiveness across six key categories: research & analytics, branding & strategy, marketing & SEO, UX design & content, technology, and team dynamics. From there, we’ll explore how to move from one stage of marketing maturity to the next. By the end of the presentation, attendees will be able to:

• Define what marketing maturity is and how it relates to marketing effectiveness
• Understand the four stages of marketing maturity, including where each attendee’s organization lives on the spectrum
• Take the next steps to achieve greater marketing effectiveness

To access the Mighty GPS, click here.
 
For more information and resources from Mighty Citizen, click here.
 

Rachel's Profile Picture'
Speaker Rachel Clemens
Rachel builds. First, she built a career as a designer—working for some of the most recognizable names in advertising, including stints in London and Australia. Then, she returned to Austin and built Creative Suitcase—her own strategic design firm. Over the next 11 years, Creative Suitcase became a darling of the Austin creative scene—securing partnerships with institutions like The University of Texas, United Way, Habitat for Humanity, and countless others. (The mural she organized for United Way, “You’re My Butter Half,” has become a beloved Austin cultural touchstone.) In late 2016, Creative Suitcase merged with Mighty Citizen. As the Chief Marketing Officer, Rachel splits her days between promoting Mighty Citizen’s full buffet of digital and marketing services and working directly with clients on branding, marketing, and campaigns. And the most important building project of Rachel’s career? Her family: husband Justin, son Baylor, puggle Buddy, and chug Biscuit.
Josh's Profile Picture'
Host Josh Meyer
Josh Meyer brings more than 20 years of fundraising, volunteer management, and marketing experience to his current role as the VP, Demand Generation for Bloomerang. Currently, as a member of the Bloomerang marketing team, Josh manages all organization’s growth marketing efforts. Through his previous roles at the Human Rights Campaign and OneCause, he has a passion for helping to create positive change and helping nonprofits engage new donors and achieve their fundraising goals.