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WEBINAR

Identity, Affinity, and Access: The Makings of Membership

Webinar | On Demand

Identity, Affinity, and Access: The Makings of Membership

Learn from real-world examples and expert insights on structuring membership tiers, offering exclusive benefits, and utilizing technology for seamless management of your membership program.

Learning Objectives:

  • List the key elements of a membership program and how they foster engagement and community with supporters
  • Develop a basic plan tailored to their organization’s needs and experiences that maximize membership engagement
  • Analyze the effectiveness of their program and apply key performance indicators of success and involvement
Membership Management from Bloomerang

In today’s Connection Economy, how does a membership program survive and thrive when there is so much competition for time and attention? The answer lies in the caring, generous humans who join causes and organizations that say something about themselves.

In this discussion, we’ll look a how membership programs can create a loyal community, give people a sense of belonging, provide predictable revenue, and foster deeper engagement with your supporters.

Learn How

Build a membership program for steady revenue and stronger supporter connections.

Watch the Webinar Now
Clay's Profile Picture'
Speaker Clay Buck
T. Clay Buck, CFRE is the founder and principal of TCB Fundraising, a fundraising and communications consultancy focusing on strategic individual giving programs that strengthen results and deepen engagement. A thirty-year fundraising veteran, Clay has worked in leadership roles at nonprofits across the country. He has held the CFRE designation for 10 years, is a certified coach, and completed the certificate in Philanthropic Psychology. He is the co-creator of The Fundraiser's Planner and teaches strategic planning and fundraising at UNLV.
Kate's Profile Picture'
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.