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WEBINAR

How To Optimize Your Legacy Giving Stewardship Program

 ,

In this session, the webinar delved into optimizing legacy giving stewardship programs to maximize donor engagement and support.

Key Takeaways:

• Emphasizing personalized communication to deepen relationships with legacy donors.
• Leveraging storytelling techniques to connect donors emotionally to the impact of their contributions.
• Utilizing data analytics to tailor stewardship strategies and enhance donor retention.

Lori's Profile Picture'
Speaker Lori Kranczer
Lori is the CEO of Link Elevating Philanthropy, where she speaks, empowers and advises passionate changemakers on how to build a legacy and create impact. She works with nonprofits, individuals, and businesses to match values with social good opportunities and crafts strategic philanthropic plans, to better our world and business. An attorney by trade, and with 20 years of advising experience, she brings deep knowledge of both the business and philanthropy worlds. She regularly teaches and speaks for groups such as NYU, women's ERGs, foundations and companies that know their impact matters. Curious to learn more about her passion and practice? She hosts the Positive Impact Philanthropy podcast where she inspires listeners to take action through the stories of women philanthropists.
Kate's Profile Picture'
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.