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WEBINAR

How to Get CEOs and Boards to Embrace Year End Fundraising


 
In this session, nonprofit leaders will be reminded that the last quarter of the year is huge for fundraising. With #GivingTuesday and holiday volunteering and gifts, some organizations yield as much as 30 percent of their revenue in December. Now is the time to review plans to execute a robust and appealing year end campaign with traditional and digital methods to optimize donations.
 
• Understand the importance of stewardship and cultivation
• Learn how to engage the board in the year-end fundraising plan
• Explore how to optimize Giving Tuesday to build excitement around yearend giving
• Embrace ways to incorporate social media and other digital methods into year-end fundraising
 

Christal's Profile Picture'
Speaker Christal M. Cherry
Christal M. Cherry, The Board Pro, worked for 23 years as a nonprofit fundraiser serving higher education institutions, seminaries, and human service organizations. Now a nonprofit board consultant, she equips and empowers boards to support their missions and change the world. Her services as Principal and CEO of the Board Pro, include recruitment, governance, fundraising, conflict resolution, diversity, equity, inclusion, access, and belonging. Christal earned a MA in Counseling from Hampton University, a BA in Liberal Arts from Hofstra University, and professional development certifications in nonprofit leadership, social media fundraising, and nonprofit management. She is a contributing author to Collecting Courage, a collection of first-person narratives from Black fundraisers documenting their experiences with racism in the nonprofit sector. In 2021, Christal authored her first children’s book, Mac and Cheez, Being Different is Okay which is available on Amazon.
Taylor's Profile Picture'
Speaker Taylor Shanklin
Taylor is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. Taylor is the Founder and CEO of Barlele, a brand and marketing strategy firm that helps businesses and nonprofit organizations grow through clear storytelling, branding, and unlimited graphic design subscription services with the Creative Shizzle service. She has helped hundreds of organizations tell their story in digital channels. Taylor lives in North Carolina with her husband, two children, and a dachshund named Lady. In her free time, she loves to swim, ski, and hike and also spends a lot of time chasing Lady around because that dog always has something in her mouth that she shouldn’t.
Josh's Profile Picture'
Host Josh Meyer
Joshua Meyer is a passionate advocate for nonprofits. He has over 20 years of experience in fundraising, volunteer management, software, and marketing. As VP of Market Engagement at Bloomerang, Josh helps nonprofits acquire and retain donors through innovative marketing and fundraising strategies. He is committed to helping nonprofits make a difference in the world.