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WEBINAR

How to Connect, Build Lasting Relationships, and Boost Giving in Times of Crisis

WEBINAR: Thursday, June 12 @ 2 PM ET | 11 AM PT

How to Connect, Build Lasting Relationships, and Boost Giving in Times of Crisis

All live attendees qualify for 1 CFRE credit.

“When everything is so uncertain, how can I ask for money?”

“With so many people suffering, is it in poor taste to share good news about our work?”

“How do I keep donors engaged when they’re overwhelmed by crisis fatigue?”

If you’ve ever wrestled with these questions, you’re not alone. In times of crisis, nonprofit leaders often hesitate when it comes to fundraising, worried about appearing insensitive or out of touch. But research shows that generosity thrives in times of uncertainty—when framed with authenticity, trust, and joy.

During this webinar, fundraising expert and Empowerment Coach, Hannah Berger, will equip nonprofit leaders with actionable strategies to build donor relationships, inspire generosity, and lead with confidence—even in moments or organizational or national crisis. Using insights from behavioral psychology and real-world crisis fundraising success stories, we’ll reframe the common doubts that hold organizations back and replace them with practical, effective approaches that strengthen your community and your bottom line.

Learning Objectives:

• Learn about the Psychology of giving in uncertain times and how trust, social proof, and the “proximity effect” influence donor decisions.
• Explore the appropriateness of joy amidst crisis and how positive storytelling fosters deeper engagement and combats donor fatigue.
• Understand how to shift from crisis mode to sustainable growth.

This webinar will be recorded for future viewing. If you can’t make it, go ahead and register anyway. You’ll receive the recording a little later.

> THIS WEBINAR WILL BE LIMITED TO 1,000 LIVE ATTENDEES <

Hannah's Profile Picture'
Speaker Hannah Berger
With 20+ years of experience in the philanthropic sector, Hannah provides coaching and consulting that is steeped in lived experience as a professional fundraiser, non-profit executive, campaign consultant and board member. Hannah has proudly supported dozens of nonprofit organizations in raising more than $100M, specializing in major expansion campaigns, board recruitment and development, development audits, program restructuring initiatives and the creation of strategic development plans. Using a no-nonsense, heart-centered approach, Hannah finds joy in coaching non-profit executives and board members, to turn their passion for community, connection and justice into strategic goal setting and effective daily action. A lifelong learner and believer in the power of education, Hannah loves to teach and has been a lead trainer for Fundraising Academy since 2018, in addition to sharing her voice and expertise with AFP Chapters throughout California and at AFP International’s global conference. To learn more: ThePhilanthropyCoach.com
Kate's Profile Picture'
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.