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WEBINAR

How To Audit Your Email Program and Uncover Hidden Revenue

Your email list has the potential to generate $44 in ROI for every $1 spent. It’s a revenue-generating asset and an engagement catalyst that can help you drive growth and achieve your goals.

In this workshop, we’ll guide you through an email strategy audit to help you uncover what’s working, identify areas for improvement, and discover hidden revenue streams. You’ll gain a deep understanding of your email list, including key metrics, segmentation, and campaign performance. You’ll learn to set meaningful goals, choose the right KPIs, and design emails that drive engagement and conversions.

Don’t let your email list sit idle – take the first step towards cultivating a loyal community and maximizing growth for your organization!

Learning Objectives:

• Understand your email list and its potential
• Set clear goals and KPIs to measure success
• Create a well-structured segmentation strategy to personalize your emails

View the session slides here!

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Solutions to help you raise, retain, & grow more

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Katelyn's Profile Picture'
Speaker Katelyn Baughan
Katelyn Baughan is a dynamic force in nonprofit email marketing and the founder of KB Digital, an email marketing consultancy. With a passion for inspiring generosity, she has led transformative multi-million dollar campaigns for renowned organizations like National Geographic, Amnesty International, and The Trevor Project. Since launching her consultancy in 2018, Katelyn has been dedicated to helping nonprofits harness the power of email marketing to maximize fundraising success.
Kate's Profile Picture'
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.