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WEBINAR

Harnessing AI to Create Authentic Connections: Strategies for Alignment-First Fundraising

Join Mallory Erickson, author of “What the Fundraising,” as she explores the intersection of AI technology and authentic fundraising practices. This session will reveal how AI can be leveraged to enhance fundraiser confidence, overcome common fears, and foster genuine donor connections. Mallory will discuss how AI tools can support fundraisers while staying true to the principles of Alignment Fundraising that build deep and genuine relationships.

Learning Objective:

• Attendees will learn how AI can be a powerful partner in cultivating more meaningful and impactful donor relationships.

Speaker Mallory Erickson

Mallory Erickson is an executive coach, fundraising consultant, and host of the podcast What the Fundraising, aimed at supporting nonprofit leaders to fundamentally change the way they lead and fundraise. Through her signature framework, the Power Partners Formula™, Mallory provides unique tools to help nonprofits fundraise more from foundations, corporate partners, and individuals. She has trained over 40,000 fundraisers using her unique win-win framework, which combines best practices from executive coaching, science-backed behavior design, and fundraising strategy. If you want to feel differently about fundraising as well as clear and excited about your next steps, Mallory's work is for you.

Host Kate Kramer

Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.