Email is one of the cheapest and most powerful platforms you have to reach donors and raise money for your cause. But how can you stand out in a noisy inbox? How do you write click-worthy emails? What subject lines get opened? What call to action works best, as in “Here! Take my money!” How do you overcome your internal drama around pressing the send button or sending too many emails?
How to write and test winning subject lines
The anatomy of a killer email appeal
How to avoid the spam filter
The basics of email segments and tagging
Low-hanging-fruit email sign up strategies that work
The #1 most read email you’ll ever send (and how to make it great!)
Rachel has worked every side of the Rubik’s cube that is the nonprofit sector. When she was 26 she launched Girlstart, a non-profit empowering girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million and was featured on Oprah, CNN, and the Today show. Today Rachel delivers workshops and offers a monthly membership, League of Extraordinary Fundraisers, transforming people into confident, successful fundraisers.
Host Josh Meyer
Josh Meyer brings more than 20 years of fundraising, volunteer management, and marketing experience to his current role as the VP, Demand Generation for Bloomerang. Currently, as a member of the Bloomerang marketing team, Josh manages all organization’s growth marketing efforts. Through his previous roles at the Human Rights Campaign and OneCause, he has a passion for helping to create positive change and helping nonprofits engage new donors and achieve their fundraising goals.