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WEBINAR

From data to donations: Craft personalized year-end appeals

WEBINAR: Tuesday, October 21 | 12 p.m. ET

From data to donations: Craft personalized year-end appeals

Effective end-of-year fundraising isn’t one-size-fits-all. Learn how to segment current, lapsed, retained, and prospective donors—and craft appeals that match their giving history and capacity. This session gives you practical tools to personalize outreach, suggest the right gift amounts, and inspire stronger donor engagement when it matters most.

Learning objectives:

• Segment donors for a smarter year-end strategy
• Tailor your message approach to match donor motivations
• Use data to guide confident, capacity-informed gift asks
• Automate workflows to deepen donor relationships long-term

This webinar will be recorded for future viewing. Can’t make it? Go ahead and register anyway and we’ll email it to you after the live session!

> This webinar is limited to 1,000 live attendees <

Jacob's Profile Picture'
Speaker Jacob Wantland
Jacob is a Customer Onboarding Specialist at Bloomerang, a leading nonprofit technology company, with extensive technical database expertise from his previous Customer Support role with Bloomerang. With undergraduate and master's degrees in education and classroom teaching experience, he specializes in translating complex data concepts into actionable fundraising strategies for nonprofit professionals.
Margie's Profile Picture'
Host Margie Worrell
Margie Worrell is the Curriculum Manager at Bloomerang. She serves on the board of the Peace Learning Center in Indianapolis, and has worked extensively with nonprofits as both a staff member and a lead volunteer. Her passions include education, theatre, her two grown children and her two small dogs.