From Auction to Advocate: Turning One-Time Buyers Into Lifelong Donors
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Who doesn’t love a good silent auction? They’re a great way to raise money while providing value to our event attendees and the brands and companies that provide the items. And a good bidding battle can get everybody excited. But how often do those auction donors turn into annual fund advocates? Imagine how powerful that energy could be harnessed to support the organization’s day-to-day, long-term mission.
In this session, we’ll examine techniques for engaging auction purchases and any event attendees into true believers in the mission who support your work with their purchases and identity-driven generosity. We’ll cover methodology, messaging, and measurements that engage donors and develop true believers and advocates in your cause. And that might get them back to next year’s auction, too.
Learning Objectives:
• Identify what motivates auction purchasers and event attendees
• Formulate strategies to convert auction purchasers and attendees into long-term donors
• Create an engagement and cultivation plan for purchasers and attendees specific to their engagement
Additional Resources
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