Late summer is the PERFECT time to start working on Fall and Year-End Fundraising. What you do NOW greatly impacts what happens in a few months when it’s holiday time. And if you want a huge wave of donations before New Year’s Eve, there are things you must do now to pave the way.
In this workshop, you’ll learn some simple, practical steps you can take to get donors ready, even if you’ve let things slide for the past few months.   Learning Objectives:
• How to warm up your donors and even uncover a matching gift prospect for your Year-End or Giving Tuesday campaign.
• How to map out when you’ll ask and what you’ll ask for so you can stop shooting from the hip and instead work from a plan with full confidence that donors will give.
• What a great example of a Fall ask looks like, and what makes it great.
You’ll learn how donor communication plays a huge role in relationship building and get great ideas for things you can easily do now to warm donors up before Asking Season starts. You’ll learn how to balance Asks with feel-good experiences so donors don’t feel over-asked but are excited to support your nonprofit’s work. We’ll discuss creating a sense of urgency, so donors understand why they must give NOW.
Speaker Sandy Rees
Sandy shows founders and leaders of small nonprofits how to fully fund their dream so they can make the difference they want to make in the world. She has helped dozens of small nonprofits go from “nickel-and-dime fundraising” to adding 6 figures to their bottom line. As the founder and host of Fundraising TV, she shows her students how to find ideal donors, connect through authentic messaging, and build relationships that stand the test of time so that fundraising becomes easy and predictable. Find out more at www.GetFullyFunded.com.
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.