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WEBINAR

Diamonds in the Rough: Get More Major Gifts From Donors Already Around You

 
Finding new major donors doesn’t necessarily mean going out into the community to locate and bring back new people who can give big gifts. Chances are good that you have major donor prospects ALREADY in your donor family! And with a little cultivation, these donors will easily step up to become major donors. Join us for this session and learn how to uncover the ‘diamonds in the rough’ already around you! No matter what dollar amount defines a major donor in your nonprofit, you’ll learn specific criteria you can use to identify major donor prospects hidden in your donor base (it’s easier than it sounds!). And you’ll learn some key strategies to use in cultivating them so they willingly say “yes” to a major gift Ask.
 
Learning Objectives:
 
• Understand why upgrading current donors is easier and more effective than finding brand-new donors to give a major gift

• Understand specific criteria to use in identifying major donor prospects already in your database

• Understand key cultivation techniques to use in upgrading donors to a major donor-giving level
 

Sandy's Profile Picture'
Speaker Sandy Rees
Sandy Rees is the Founder and Chief Encouragement Officer of Get Fully Funded, an organization that helps small nonprofits raise the money they need to fully fund their budgets. She makes fundraising easy by providing people with practical, proven strategies and the inspiration they need to be wildly successful. In 1998, Sandy began her career in nonprofit, serving first as a Board member for Knox Area Rescue Ministries, then transitioning to a staff member. She also worked for Second Harvest Food Bank and the Joy of Music School. In 2005, she started Get Fully Funded and dedicated herself to helping small nonprofits raise big money. Since then, she's grown her team to 15 people, located across the US and Africa, with expertise in all areas of nonprofit fundraising. Clients range from brand-new local nonprofits to large, international organizations, covering a wide variety of causes.
Kate's Profile Picture'
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.