Conversation, Not Presentation: Get Your Donors Talking and Raise More Money!
The downfall of the typical Case for Support is that it promotes presentation, not conversation. The solicitor talks a lot. The donor listens. That’s the exact opposite of what we want! The visual, one-page Donor Conversation Driver* provides even less experienced solicitors with the framework they need for productive donor conversations.
Customizable and flexible, the Conversation Driver works equally well in person and on Zoom. The visual tool and a handful of key questions will get the donor talking about what is important to them. It also answers every donor is question: What will you do with my money? And, with the donor’s permission, leads naturally into an “ask.”
*Credit to forimpact.org for creating the tool on which the Conversation Driver is based.
View this session’s slides on this page.