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In this session, we focused on how AI can enhance connections with donors. The speakers discussed the important role of artificial intelligence in personalizing donor experiences. They emphasized how AI can revolutionize the way nonprofits engage with donors, leading to more tailored and impactful interactions. The session highlighted the importance of using technology to deepen relationships with supporters and effectively boost fundraising efforts.
Key Takeaways:
• Utilizing AI enhances donor relationship personalization.
• AI technology can significantly improve nonprofit fundraising outcomes.
• Implementing AI tools can streamline and optimize donor engagement strategies.
View the AI Usage Policy here.
Speaker Josh Hirsch
Josh Hirsch, MS is the Senior Strategist for Soukup Strategic Solutions and on faculty for The Fund Raising School at Indiana University Lilly Family School of Philanthropy. He has worked in the nonprofit sector since 2006, most recently as Social Content Marketing Manager for Susan G. Komen. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship, and cultivation of donors.
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.