Capital Campaigns & Donor Data: What Every YMCA Needs to Know Before, During, and After a Campaign
Session Description:
Launching a capital campaign is a major moment for any YMCA. But what too often gets overlooked—until it’s too late—is the data. How well do you really know your donors before you set a campaign goal? Are you tracking the right things as the campaign progresses? And what happens to all that valuable intel once the campaign ends?
In this special session co-hosted by Capital Campaign Pro and Bloomerang, we’ll explore how YMCAs can maximize donor data at every stage of a campaign. We’ll dig into recent findings from Capital Campaign Pro’s research with NAYDO—based on real-world campaigns run by YMCAs across North America—and show how Bloomerang’s new Daxko integration can give Y fundraisers the clarity and coordination they’ve been missing.
This is more than a product demo. It’s a candid conversation about what actually moves the needle in a capital campaign—and how to ensure your data works for you, not against you.
What you’ll learn:
• Why YMCAs face unique challenges in capital campaigns—and what the data reveals about overcoming them
• The three donor data gaps that most YMCAs discover after launching a campaign (and how to close them now)
• How to align your CRM and Daxko member data to identify top prospects and deepen relationships
• What campaign-phase data is often ignored, but critical for board reporting, stewardship, and momentum
• How to use post-campaign data to strengthen annual giving, donor retention, and future major gifts
• Common myths about feasibility studies and wealth screening—and what the data actually says
Whether you’re planning a campaign, mid-stream, or still recovering from the last one, this session will challenge your assumptions and leave you with practical next steps to get your data house in order.
