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WEBINAR

Capital Campaigns & Donor Data: What Every YMCA Needs to Know Before, During, and After a Campaign

WEBINAR: Tuesday, April 22 @ 1 PM ET | 10 AM PT

Capital Campaigns & Donor Data: What Every YMCA Needs to Know Before, During, and After a Campaign

Session Description:
Launching a capital campaign is a major moment for any YMCA. But what too often gets overlooked—until it’s too late—is the data. How well do you really know your donors before you set a campaign goal? Are you tracking the right things as the campaign progresses? And what happens to all that valuable intel once the campaign ends?

In this special session co-hosted by Capital Campaign Pro and Bloomerang, we’ll explore how YMCAs can maximize donor data at every stage of a campaign. We’ll dig into recent findings from Capital Campaign Pro’s research with NAYDO—based on real-world campaigns run by YMCAs across North America—and show how Bloomerang’s new Daxko integration can give Y fundraisers the clarity and coordination they’ve been missing.

This is more than a product demo. It’s a candid conversation about what actually moves the needle in a capital campaign—and how to ensure your data works for you, not against you.

What you’ll learn:

• Why YMCAs face unique challenges in capital campaigns—and what the data reveals about overcoming them

• The three donor data gaps that most YMCAs discover after launching a campaign (and how to close them now)

• How to align your CRM and Daxko member data to identify top prospects and deepen relationships

• What campaign-phase data is often ignored, but critical for board reporting, stewardship, and momentum

• How to use post-campaign data to strengthen annual giving, donor retention, and future major gifts

• Common myths about feasibility studies and wealth screening—and what the data actually says

Whether you’re planning a campaign, mid-stream, or still recovering from the last one, this session will challenge your assumptions and leave you with practical next steps to get your data house in order.

This webinar will be recorded for future viewing. If you can’t make it, go ahead and register anyway. You’ll receive the recording a little later.

Host Steven Shattuck

Steven Shattuck is the Director of Engagement at Capital Campaign Pro. A recognized thought-leader in the nonprofit sector, he has over 15 years of experience advising nonprofits on donor communications, data management, and digital content. Steven Shattuck served as the Chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020). You can find Steven Shattuck on LinkedIn

Host James Goalder

With almost 20 years of experience working in nonprofit technology and sales and relationship management, James brings the perfect blend of experience for his role as Partnerships Manager at Bloomerang. In his 9+ years at Bloomerang, James has enjoyed helping nonprofits and those who work with them find success with Bloomerang, utilize software to increase their effectiveness, and ultimately achieve their missions