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WEBINAR

Building a Personalized Approach to Individual Giving for Emerging Nonprofits

The webinar delved into the strategies for developing a personalized approach to individual giving tailored to emerging nonprofits. We emphasized the significance of understanding donor motivations, preferences, and interests to create targeted fundraising campaigns that resonate with supporters.

Attendees gained insights on leveraging data analytics and segmentation techniques to customize donor interactions and strengthen relationships for sustainable giving. The discussion underscored the importance of building meaningful connections with donors through personalized strategies to drive engagement and long-term support.

Key Takeaways:

• Understanding donor motivations and preferences is key to creating targeted fundraising campaigns.
• Leveraging data analytics and segmentation techniques can help customize donor interactions for stronger relationships.
• Building personalized connections with donors through tailored approaches drives engagement and fosters sustainable giving in emerging nonprofits.

Haley's Profile Picture'
Speaker Haley Cooper
Haley Cooper is the Founder and CEO of The Savvy Fundraiser - a nonprofit consulting and coaching business dedicated to empowering and elevating nonprofit leaders and fundraisers. She specializes in fundraising strategy, nonprofit leadership coaching, and board development. Haley is the host of the Lead with Heart Podcast - empowering nonprofit professionals to amplify their voices and unveil the heart behind their missions. Haley is also on the board of the Orange County Nonprofit Professionals Network (OCNPN). She has also served on the board of Impact Giving and The Association of Fundraising Professionals - Orange County Chapter (AFPOC).
Kate's Profile Picture'
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.