In an age where attention is currency, subject matter experts within organizations are uniquely positioned to build and grow influence. This webinar gives participants new ways to think about and consider thought leadership as a strategy to influence fundraising and organizational impact.   Learning Objectives:
• Identify the top three benefits of thought leadership
• Identify how to plan your thought leadership strategy and expand your reach
• Discuss steps to implementation and common mistakes to avoid
• Explore how to use thought leadership for business development
Speaker Shereese Floyd
Shereese Floyd is an executive coach and marketing consultant who specializes in personal and professional development. Her experience includes designing programs and initiatives for team building, culture and leadership. Prior to starting Witness My Life, she spent over 20 years in nonprofit marketing as the director of marketing and communications where she helped organizations increase revenue with story-based marketing. Shereese has developed and delivered workshops and keynotes for companies, partnership firms and associations around the world.
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.