This session on Annual Reports will cover what information is best to collect, what kinds of information donors are most interested in, and how to communicate social impact metrics to different types of donors. We’ll explore strategies for engaging different donor types and ways you can ensure the accuracy of your communication.
 
The session will also focus on developing effective marketing channels to ensure the report reaches and resonates with its intended audience effectively.
 
Topics covered:
 
• Deciding what to include and prioritize
• Gathering the data in the most efficient and effective way
• Sharing data in ways that meet with different audiences and engage readers/viewers
• Develop an effective means for the distribution of the report