Saying thank you is both an art and a science. We must balance the need to display genuine gratitude with operational and broad-scale efficiency. These two things don’t naturally go hand in hand.
Join us as we explore best practices and trends in acknowledgment writing, digital vs. mail delivery, and personalization vs. content customization. We will assist you in building a meaningful program for your donors and still be efficient for your team.   Learning Objectives:
• Learn how to evaluate your current process
• See best practices for mail vs. digital acknowledgments
• Tips for streamlining and scaling your efforts
• Determine where and when to spend time customizing content
Speaker Lynne Wester
Lynne strongly believes that donor relations are the key to unlocking fundraising success & organizations must be as dedicated to the donor
experience as they are to the ask itself. Known for positively disrupting the status quo, Lynne helps organizations when they need it the most-when crisis or opportunities arise. Lynne and her teammates at The DRG Group partner with nonprofits on various initiatives, from developing sound strategy and vision to utilizing technology and creating meaningful donor engagement -all designed to positively impact the fundraising bottom line.
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.