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WEBINAR

5 Automated Workflows for an Engaging Donor Experience

Keeping donors engaged is critical to your nonprofit’s success, but managing personalized communication for hundreds—or thousands—of supporters can feel impossible. What if there was a way to make every donor feel valued without adding more to your overflowing to-do list?

In this session, Rachel Bearbower will guide you through the key steps to creating a remarkable donor journey, plus how you can automate your donor stewardship process using Bloomerang, Mailchimp, and Zapier. From welcoming first-time donors to showcasing impact and making the perfect follow-up ask, you’ll learn how to leverage technology to create a seamless and meaningful donor journey.

Learning Objectives:

• A clear donor journey framework from first gift to second ask.
• Technical insights on how to use Bloomerang’s new Mailchimp integration, paired with Zapier, to streamline communications.
• Real-life examples of workflows that save time and create memorable donor experiences.

View the session slides here!

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Rachel's Profile Picture'
Speaker Rachel Bearbower
Rachel Bearbower is a fundraiser, former ED, and founder. She is the host of the Sprout Podcast and is building a community of small shop Executive Directors inside her membership, SproutED. Her work stems from struggling inside an underfunded, limited-resource, systemless organization despite working countless hours. With the combination of never having enough time and feeling isolated as a leader of a small shop organization, burnout was inevitable. A story that's not unique inside the nonprofit sector. Rachel believes in reclaiming your time to create better relationships with donors and raise more for the mission you love while creating a sustainable impact. You can find her on Instagram at @smallshopstrategies, on LinkedIn or her website at www.smallshopstrategies.com.
Dani's Profile Picture'
Host Dani Cluff
Dani Cluff is the Channel Marketing Coordinator at Bloomerang. Her passions include reading, hiking, and spending time with the people she loves. Dani supports organizations focused on cancer research, animal welfare, and mental health. Outside of the office, Dani enjoys spending time with her family and exploring new places in her city.