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First-Time Donor Communication Plan Template

A Guide To Measuring Volunteer Impact For Nonprofits

The average first-time donor retention rate is only 23%.

For donors who give less than $100, that rate drops to 18%.

It can be hard to properly thank, get to know, inform, and steward a new donor without a documented communications plan, let alone hold your team accountable for who makes those communications come to life. Without a plan, it’s likely that a new donor will receive messages from you that is inappropriate for the stage of the relationship.

Use this first-time donor communication plan template as a guide to crafting how and when you communicate to first-time donors during their first year of giving. You can build out a cadence that makes the donor feel appreciated, understand the impact of their gift, and set yourself up for the second gift sooner than you ever thought was possible.

Download the First Time Donor Communication Plan >

Josh Meyer
Joshua Meyer is a passionate advocate for nonprofits. He has over 20 years of experience in fundraising, volunteer management, software, and marketing. As VP of Market Engagement at Bloomerang, Josh helps nonprofits acquire and retain donors through innovative marketing and fundraising strategies. He is committed to helping nonprofits make a difference in the world.

Comments

  • Lynda Gehrels

    Appreciate your lectures
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