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Police Athletic League of Jacksonville

The Police Athletic League of Jacksonville enriches the lives of children by creating positive relationships between law enforcement officers and the youth of our community through educational, athletic, and leadership programs.


Police Athletic League of Jacksonville did their due diligence while looking for a simple and user-friendly donor management system. After using Raiser’s Edge for most of her career, Ashley Scott, Development Director at Police Athletic League of Jacksonville was ready to streamline their data and ditch complexity.

“I was drawn to Bloomerang because of recommendations from my colleagues in AFP. After using Raiser’s Edge most of my career I am very appreciative of how user-friendly Bloomerang is compared to RE, especially when it comes to pulling reports,” said Ashley Scott.


Police Athletic League of Jacksonville had finally found a simple system to help with reporting — and so much more! Ashley now uses Bloomerang to track gift, stewardship, and cultivation efforts, send out mass email marketing, track donor retention, and send out gift acknowledgments.

The ability to track donor retention and send out email communication through one system is what originally drew the Police Athletic League of Jacksonville to Bloomerang. And the insight into donor retention metrics has been a big bonus.



Ashley and her team have benefitted from Bloomerang’s retention-focused fundraising strategy. “I have noticed that I have been more focused on donor retention since switching to Bloomerang because I don’t have to dig for the info on how we are doing with it.”

Having Bloomerang in place continues to help lighten the load for Ashley and her team as donor records can be easily pulled through reports, mass donor communications are streamlined, and donor retention is front and center. “Pulling reports is much easier in Bloomerang compared to other systems. Also, the donor retention tracker is a very easy visual on where you are with each donor.”

It’s amazing what a user-friendly, retention-focused tool can do for the growth of an organization such as the Police Athletic League of Jacksonville.