Since implementing Bloomerang, Josie and her team have benefited from the custom fields, the ability to track donations, pledges, and grants for every project, and the detailed lists they can pull from reports. “Since we are an environmental organization, we constantly have multiple land and water projects that we are always trying to fundraise for and track the progress of. Bloomerang helps to differentiate between donations, pledges, and grants for each project.”
Wood River Land Trust has seen improvements in donor communications, reporting, and tracking notes and interactions. And they can now have insight into donor retention statistics. “It’s a nice reminder to see donor retention, campaign progress, and pending tasks on my Bloomerang homepage!”
Josie and her team have been able to alleviate the pain point of not being able to see each donor’s detailed history. They can now add in-depth information to that donor’s profile to better personalize their communications. “We have a fairly high donor retention rate of close to 70%, and I attribute that to our ability to see each donor’s detailed history with the organization. We can review all events they’ve attended, their donations, what mailings they’ve received, and who they’ve met with and when.”
“We also use the interactions feature to track who attends what events/workshops and can tailor our e-blasts to those groups for follow up, and to let them know about future events.”
Donor communication segmenting is key in increasing donor retention, and it looks like Wood River Land Trust has mastered it with help from Bloomerang.