Animal Friends Alliance Elevates Donor Engagement with Bloomerang
KEY HIGHLIGHTS
Animal Friends Alliance in Fort Collins, Colorado provides lifelong services for pets in need, connecting animals with loving homes and strengthening the human-animal bond. To achieve their purpose-driven mission, the team focuses on fostering meaningful relationships with donors and local businesses. With countless lives depending on their services, effective donor management and fundraising are essential. That’s where Bloomerang’s Giving Platform has transformed their approach, helping them reach 105% of their Gala for Animals fundraising goal, plus 50+ unique donation forms to customize campaigns and 100+ email templates to improve supporter communication.
CHALLENGE
Seeking a mission-aligned partnership
When Animal Friends Alliance went on the hunt for a new fundraising and donor management solution, it found its perfect match in Bloomerang’s Giving Platform. Nicole Adkins, Corporate Giving Administrator, described how the platform helps them better connect with their supporters: “What initially drew us to Bloomerang was their shared commitment to a mission-focused, user-friendly approach that truly centers on building meaningful relationships with our supporters. Bloomerang has been a game changer.”
Bloomerang’s Giving Platform allows the Alliance to consolidate donor information, keep engagement organized, and seamlessly track interactions. The insights gained from its intuitive data tools boost donor retention and drive strategic growth. Meanwhile, its modern and flexible fundraising tools equip the team with what they need to succeed—including mobile-friendly forms, peer-to-peer fundraising, and text donation options—to engage a broader audience and amplify their fundraising efforts. With everything in one platform, Animal Friends Alliance can repurpose their time so they can maximize their impact.
SOLUTION
Bloomerang Giving Platform: A solution for streamlining donor relationships
Successful fundraising starts with meaningful connections. “Bloomerang’s Giving Platform really shines with its tools for tracking and building long-term relationships, which helps us stay connected with our supporters,” explained Adkins. “I really appreciate that it can store all emails sent to a contact, so anyone on the team can see exactly what’s been communicated.”
This transparency ensures the team provides consistent and informed responses no matter who continues the conversation. Coupled with the platform’s versatile digital fundraising tools, like text-to-give and peer-to-peer campaigns, the Alliance has created multiple ways to interact with their donors, strengthening the community around their mission.
With Bloomerang’s robust reporting capabilities, Animal Friends Alliance has streamlined processes to boost engagement and retention. “As the Corporate Giving Administrator, I frequently rely on reports to manage our business partnerships,” said Adkins. “These reports are invaluable for categorizing donors by giving level, tracking payments from our business partners and sponsors, and ensuring timely follow-ups.”
By segmenting donor data, Animal Friends Alliance can craft personalized communication and target specific groups more effectively. For instance, they use segmentation to send tailored updates about events like their annual Run Fur Fun or cultivate sponsorship interest for community events. This targeted approach not only saves time, but also ensures every donor and sponsor feels seen and valued.
RESULTS
Results-driven fundraising success and scalability for the future
Adkins and her team have also created over 50 unique donation forms for various events and initiatives. These forms go beyond functionality—they inspire action. At events like BrewPawPaw, they provide QR codes that direct attendees to specific donation pages. This simplifies giving, enhances engagement, and ensures donors enjoy a cohesive campaign experience. Combined with the platform’s event tools, the Animal Friends Alliance reached 105% of their Gala for Animals auction goal.
Beyond engagement, the scalability and flexibility of these tools ensure that Animal Friends Alliance can grow alongside its supporters. “With so many initiatives, the Email Builder in Bloomerang has been such a time-saver for us at Animal Friends Alliance,” said Adkins. “With over 100 email templates, it’s super easy to quickly customize messages for different donors and sponsors. Plus, we can track how donors interact with our emails, so we can follow up when needed and build stronger relationships.”
From onboarding new staff to crafting consistent messaging, Bloomerang has empowered her team to stay efficient while scaling their outreach. “With Bloomerang Giving Platform, we’re able to keep our donor data and fundraising efforts in one streamlined system, saving time and improving our outreach,” said Adkins. “Since switching, we’ve seen better donor retention and an overall increase in recurring donations—both essential for advancing our mission.”
Software recommendation for purpose-driven nonprofits
Through user-friendly tools, insightful reporting, and personalized donor interactions, Bloomerang’s Giving Platform has become indispensable for Animal Friends Alliance. Their advice for other organizations is simple: invest in tools that align with your mission and empower your team to make a larger impact. “Having the right technology in place has been a game-changer for us,” Adkins shared. “It’s allowed us to focus less on manual tasks and more on building relationships with our donors and growing our mission. These tools are great for nonprofits of all sizes, especially those running multiple events or campaigns.”
With Bloomerang’s Giving Platform, Animal Friends Alliance has not only streamlined its operations, but has also built stronger connections with its supporters. By leveraging innovative solutions, the organization continues to make incredible strides in its efforts to save animal lives and support the community.
"If you’re looking to grow your donor base, stay organized, and build stronger relationships, I’d definitely recommend giving Bloomerang a try!"
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