And Increase Retention and Revenue from Small Donors
This presentation will be recorded for future viewing.
When: Thursday, November 20th, 2014 – 1pm-2pm Eastern
If you’re considering starting a program to improve the retention of your small annual fund donors or grow an already existing recurring donor program to the next level, this webinar is for you!
Erica Waasdorp of A Direct Solution and author of Monthly Giving: The Sleeping Giant, will share practical examples of recurring donor programs and how you can improve your donor retention and the long-time revenue of your organization. She will provide strategies and practical tips on how even smaller organizations can get started and grow their programs.
You’ll come away with answers and solutions, such as:
- First questions to answer before you launch your program
- Smart ways to organize the back end of your recurring donor program
- The best way to actually ask for recurring gifts
- Who are your prime prospects to become recurring donors
- How to prepare your board and leaders to understand the long term impact of recurring donors
- and more…
Time will be given for a lively Q&A session.
About the presenter:
Erica Waasdorp, President, A Direct Solution, lives and breathes direct response and fundraising and can be considered a Philanthropyholic. Building partnerships and trying to find the best solution for members and donors and thus clients’ needs are what Erica does best. Her multi-lingual skills and multi-cultural experience are of added value to those clients interested in raising money internationally and her experience in monthly giving has given her an edge for those clients who are ready to embark on this way of giving.
Erica Waasdorp started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has since worked with numerous non-profit clients on and off-Cape. She has helped several organizations with their annual fund campaigns, grantwriting, events and public relations.
Erica contributes to various industry publications, both in the US and abroad, and she regularly presents at nonprofit conferences, ranging from fundamentals of fundraising, to international fundraising, to monthly giving. She is also a regular webinar presenter.
Erica Waasdorp published Monthly Giving. The Sleeping Giant late 2012, available as paperback and e-book. She is also the US Ambassador for the International Fundraising Congress (IFC) (www.resource-alliance.org) Erica is currently working on her second book on Recurring Donors. For more information, see www.adirectsolution.com or find the book as paperback or e-book on amazon.com and other e-book sites.