Webinar: Creating Constituencies – A Prospecting Road Trip

Webinar: Creating Constituencies – A Prospecting Road Trip2017-06-10T17:41:30-04:00


When: Thursday, October 15th, 2015 – 1:00pm-2:00pm Eastern

Pack your bags! We’re going on a road trip!

In this fun and interactive session, Susan will lead participants on the harrowing but exciting road to creating constituencies where none exist. Using case studies, attendees will learn the four key steps for creating constituencies.

Session objectives:

Whether novice or expert, all skill levels will enjoy the ride and leave knowing how to:

  1. identify an organization’s ideal donor
  2. determine where ideal donors congregate
  3. create effective donor communication strategies
  4. collect key data for donor cultivation.

Time will be given for a lively Q&A session.

This presentation will be recorded for future viewing.

Register Now

About the presenter:

Susan Black, CFRE

Susan Black, CFRE brings 21 years of fundraising, non-profit leadership, public relations and volunteer management experience to her role as Principal of Allene Professional Fundraising. Susan has a Bachelor’s and Master’s degree in political science from Mary Baldwin College (Staunton, VA) and the University of Richmond, respectively. Her career in development began as a Prospect Researcher at Marietta College (Marietta, OH) and she went on to gain experience as a Development Director at Easter Seals of Central Ohio and the Epilepsy Foundation of Central Ohio before serving as Vice-President of Advancement for five years at St. Vincent Family Centers in Columbus, OH. She founded Allene Professional Fundraising in 2008 to bring her expertise to the wider non-profit community and help struggling non-profits identify strategies that will allow them to reach their potential. She is an active member of the Association of Fundraising Professionals and the Kiwanis Club of Columbus. She first received her Certified Fundraising Executive designation in 2006. Susan is author of the 2014 book Help! They Want Me to Fundraise! available from Amazon and Charity Channel Press.