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Back to In the News
NEWS

[NEW FEATURE] Donor Engagement Surveys

fundraising tools

Are you ready to find out how your donors feel about you?

World-renowned donor retention expert, Dr. Adrian Sargeant, tells us that intelligently crafted customer (donor) surveys can help organizations measure satisfaction, trust, commitment, and intimacy among their donors.

Why does this matter?

If your organization isn’t perceived as being trustworthy, or if your donors aren’t feeling committed, satisfied, or close to your organization, do you think they are likely to give again? Probably not.

Wouldn’t you like to know where you stand?

Bloomerang partnered with Dr. Sargeant to bring you Donor Engagement Surveys. With questions based on science (not opinion), Engagement Surveys will diagnose areas that are keeping your organization from having the strongest relationships possible with your donors. They will also identify what you are doing right, so you can continue doing what you do well!

Donor-Centric Surveys

Bloomerang Donor Engagement Surveys consist of three survey types for New, Existing, and Lapsed Donors. The questions vary depending on which stage of the relationship the donor is in with your organization.

Timeline Activity

Engagement Surveys are automatically sent to donors based on their giving activities. Yes, that’s right, surveys will reach your donors without any effort on your part to figure out to whom or when they should be sent! {Insert rejoicing for all the extra time you will have for building relationships with your donors.}

Interactions are created on the donor’s timeline anytime a survey is sent, or when a survey response is received.

Engagement Level Impact

A donor’s Engagement Score is updated when survey responses are received…even if the scores are low. A donor who takes the time to respond to a survey is an engaged donor.

donor crm software

Donor Responses

Real-time affinity scores for Trust, Commitment, Satisfaction, and Intimacy are calculated so you can see how your donors feel about you. If your organization has a lower score in a specific category, you can drill down to individual survey questions to determine where you should focus your organization’s efforts.

Affinity Over Time

The Engagement Survey dashboard offers an at-a-glance view of how your affinity scores have changed over time. Easily identify if your scores trend upward, or sink, during certain times of the year. Compare your new donor scores to your existing donor scores. Also, discover what lapsed donors are stating as the top reasons for no longer supporting your organization.

We know there are only so many hours in the day. Bloomerang is here to help. Engagement Surveys were created to provide you with a two-way communication channel with your donors. Use them to find out how your donors truly feel about your organization. Listen to them, and seize this opportunity to build better relationships with your donors starting today!

To see what else we’ve been doing, visit our product Changelog.

Cody Lawson
Cody is a Product Manager at Bloomerang. Cody holds a Bachelor of Arts degree in Political Science and Rhetoric from Wabash College. He also holds a Juris Doctor degree with a concentration in Health Law from Indiana University School of Law – Indianapolis. He's been a valued member of Bloomerang since the doors opened in 2012.

Comments

  • Kristen Hay

    Hi Jane - The responses aren't anonymous. You can see detailed tracking and responses on each survey by opening the survey and going to the Tracking or Responses tab. Additionally, survey responses can impact an individual's engagement level in Bloomerang.

  • Jane Alfano

    Are responses anonymous? Or, can we see individual responses?

  • Kristen Hay

    Hi Scott - Our Donor Engagement Surveys are pre-built and ready to send with questions developed by Dr. Adrian Sargeant.

  • Scott

    Are the survey questions at all customizable?

  • Kristen Hay

    Hi Avery - No, donors would not need to login to answer an engagement survey, but the results will automatically be logged into your Bloomerang database.

  • Avery Adam

    Does the donor have to login to Bloomerang to answer the survey?

  • How Small Recurring Gifts Lead to the Ultimate Gift - A Direct Solution

    […] has written about surveys before and incorporating a donor engagement survey. At some point, include a question about the donor’s interest in leaving the organization in […]

  • Amy

    Great! Thank you.

  • Steven Shattuck

    Nope! Free to all customers!

  • Amy

    Are the engagement surveys at an added cost? If so, what is the cost?
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