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NEWS

New Bloomerang-Funded Research On Major Gift Fundraising

 

Bloomerang is proud to team up with DonorSearch and Support Center to fund a new study into the critical success factors that enhance major gift fundraising.

Amy Eisenstein, ACFRE, author of the book Major Gift Fundraising for Small Shops, conducted the study with Adrian Sargeant, director of the Centre for Sustainable Philanthropy at Britain’s Plymouth University, and Rita Kottasz, a research consultant to the center.

The study contains data collected from a survey of 662 nonprofits, all of whom raise under $10 million annually (with most raising less than $1 million annually).

Among the key findings to emerge from the study are the following.

  • For survey respondents involved in raising major gifts, the mean donation was $24,555, the median was $5,000, and the modal gift was $1,000.
  • Individuals who have been in their jobs for longer periods are more successful at generating major gifts.
  • Most boards do not play an active role in fundraising and the various departments of organizations do not work together as well as they might to facilitate and ensure fundraising success.

You can download the findings for free at http://www.masteringmajorgifts.com/report/

Ross Hendrickson
Ross Hendrickson is a co-founder and the CEO of Bloomerang. Prior to co-founding Bloomerang, he served as Product Manager for Bostech Corporation and later Avectra. Ross serves on the Horizon Council, the young professionals leadership council of the Indianapolis-based nonprofit Conner Prairie. He graduated with a B.S. in Economics & Engineering Science from Vanderbilt University.