The European Union (EU) General Data Protection Regulation (GDPR), which regulates how companies protect EU citizens’ personal data, takes effect on May 25, 2018. As part of this, companies need explicit permission from EU residents to send them communications.
Your Nonprofit and GDPR
If you have constituents in the EU, regardless of where you are, the GDPR applies to your organization. EU constituents must explicitly express consent to receive communications from your organization.
Bloomerang and GDPR
Keep track of consent in Bloomerang through Communication Restrictions, and Email Interests. You can use these fields as filters in letters and emails.
How does Bloomerang help you obtain and track consent from your constituents? By May 25:
- When an EU address is entered on an online form, an opt-in checkbox is displayed.
- All confirmation emails have a link to the manage email preferences page, where constituents may opt in to all, some, or none of the email interests.
- When a user edits a constituent’s email interests, they must enter a reason.